Brand Strategy & Identity
Complete brand DNA, positioning, and visual identity that creates a cohesive, professional brand.
What It Is
Brand strategy is the foundation of everything. Before we design anything, we define your brand DNA: your purpose, values, positioning, and key messages. This becomes the guide for all visual and written decisions.
Your brand identity is how that strategy shows up visually: logo, color palette, typography, imagery style, and usage guidelines. Together, they create a cohesive brand that resonates with your audience.
What You Get
Deliverables that create a complete brand foundation
- Brand DNA document (purpose, values, positioning)
- Key messaging framework
- Logo suite (primary, secondary, variations)
- Color palette with usage guidelines
- Typography system
- Brand guidelines document
- Business card design
- Email signature design
When You Need It
Brand strategy and identity are essential when you're launching a new business, rebranding an existing one, or when your current brand doesn't reflect where you are today. It's the foundation that makes all other marketing decisions easier.
Most clients choose this through one of our Launch Programs
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