Expertise / Sunday North Studio
Help the right people find you, in search and AI answers.
Megan provides SEO (search engine optimisation) and AEO (answer engine optimisation) strategy. The work connects customer questions with useful service pages, accurate local business information and clear answers; technical website implementation can involve Boulevard Labs.
Let’s find your next step ↗Megan provides search engine optimisation (SEO) and answer engine optimisation (AEO) strategy through Sunday North Studio. The work connects what your customers search for with clear service pages, useful answers and evidence of your expertise. Sunday North leads strategy, messaging and content; Boulevard Labs supports technical website implementation where needed.
What are local SEO foundations?
Local SEO foundations help people understand what your business does, where it operates and how to contact it. They include useful service content, consistent business details, an organised site structure and the technical basics that allow important pages to be crawled.
What does Megan’s SEO and AEO work include?
We clarify the audience and questions your business needs to answer, map those needs to your services, and shape page content, headings and internal links. Local visibility starts with accurate business information and relevant service-area content. For AEO, we make explanations easy to understand and connect answers to genuine experience and sources. Technical changes are scoped with the website team.
Write for a real local need
A location page should explain something useful about serving that community. Repeating the same text with a different city name adds little for a visitor. Focus on accurate service areas, relevant experience and specific customer questions.
Connect services, evidence and answers
Link an audience page to the service it needs, the client work that illustrates it and a guide that answers the next question. Descriptive links help visitors choose where to go and help search engines understand relationships between pages.
Measure what changes
Use appropriate search and enquiry reporting to learn which pages attract relevant visitors and lead to conversations. Start with a baseline and revisit it after changes. No ranking, traffic or AI citation result is guaranteed.
What to check before adding more pages
Start with whether important pages can be crawled and indexed, whether each page answers a distinct need, and whether the business details are accurate. Connect useful services to relevant local evidence. A new city page is worthwhile only when it adds something beyond a changed place name.
What success should mean
Agree a baseline for relevant search impressions, website visits and qualified enquiries. Rankings and AI citations cannot be promised. Review whether the right people find the right page and take a useful next step, alongside the technical health of the site.
Define a scope you can use
Bring your goal, current materials, constraints and the decision you need help making. The agreed scope should name outputs, responsibilities, review rounds, ownership and any additional costs.
A few useful answers
Common questions
Is AEO different from SEO?
Answer engine optimisation focuses on making answers easy to find and understand. Clear content, crawlable pages, accurate entities and useful internal links also support ordinary SEO.
Do we need a page for every nearby city?
Only where there is useful, distinct information to share. Start with real services and audience needs rather than near-identical location pages.
Can you guarantee rankings or mentions in ChatGPT?
No. Search engines and AI systems decide what they show. We improve the clarity, usefulness and accessibility of your content, then use available search and enquiry data to review what changes.