Expertise / Sunday North Studio
A clear voice. A considered editorial plan.
Editorial and content strategy defines who you are speaking to, what they need to know and how your business will communicate consistently. Megan brings her Head of Brand and Managing Editor experience at Today’s Parent to content planning, voice and review.
Let’s find your next step ↗
Editorial experience, put to work
Every story needs a clear purpose.
Megan’s experience as Head of Brand and Managing Editor of Today’s Parent informs how she plans, shapes and reviews content for your audience.
Meet Megan ↗
Brand leadership with an editorial foundation
Megan’s experience as Head of Brand and Managing Editor of Today’s Parent brings an editorial perspective to Sunday North. That background connects audience needs, brand direction and the discipline of planning, shaping and reviewing content. Today’s Parent is part of Megan’s career experience, not an SNS client engagement.
Give every piece a purpose
Start with your audience’s questions and the decisions your content should help them make. We shape themes, messaging and an editorial direction around your business, then agree which channels and formats deserve attention.
Build a practical publishing rhythm
An editorial plan connects topics, briefs, responsibilities and review dates. The scope can include content planning, brand voice and editorial review, with production responsibilities agreed before work begins.
Keep the voice consistent
Website copy, articles, email and social content should sound like the same business. Editorial oversight helps connect those touchpoints and keeps the message useful, clear and grounded in the brand.
What belongs in a content strategy?
An editorial plan connects audience questions to the business offer. Define the role of each channel, the subjects worth covering, the evidence available and the next step for the reader. Agree the scope of research, writing, editing and publishing separately so everyone knows where responsibility sits.
From a question to an editorial brief
A useful brief records the reader’s question, the answer the piece must deliver, the person who can verify it, the supporting material and the call to action. For a realtor’s preparation guide, this might mean asking the agent which questions sellers repeatedly raise and using approved examples to answer them. This is an illustrative workflow, not a claim about a delivered campaign.
An approval process that protects your voice
Identify one person to confirm business facts and one person to approve publication. Check claims against source material, distinguish examples from results and review whether the piece sounds like the business. Agree the publishing cadence around the capacity to produce and review useful work.
Define a scope you can use
Bring your goal, current materials, constraints and the decision you need help making. The agreed scope should name outputs, responsibilities, review rounds, ownership and any additional costs.
A few useful answers
Common questions
How is content strategy different from writing posts?
Content strategy decides who the content serves, what it needs to explain, which channels suit it and how it supports the business. Writing and publishing put that direction into practice and should be scoped explicitly.
Who approves the content?
Agree an approver and a fact-checking responsibility before production. The client supplies or verifies business-specific information; editorial review checks clarity, consistency and supporting evidence.