Experienced minds. A more capable marketing system.

A proprietary process, built around your business

Sunday North brings its own technology and working process to the relationship. The starting point is the client: your positioning, audience, goals and brand voice. Technology supports the work around that foundation, while experienced people shape the direction and decide what is ready to reach your audience.

Marketing judgement and an editorial eye

Megan brings more than fifteen years of marketing experience, including her role as Head of Brand and Managing Editor of Today’s Parent. That combination connects the commercial purpose of marketing with the discipline of planning, shaping and reviewing content. The question is always whether the work says something useful, sounds like the business and serves a clear purpose.

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AI expertise from the people building with it

Our approach draws on the AI background of the leads at Skill Tree Labs, Knockd and Boulevard Labs. Their technical perspective complements Megan’s marketing and editorial experience, helping us consider where technology can make the work more useful and manageable. The tools and responsibilities for each engagement are agreed around the client’s needs.

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From business context to a working brief

We start by understanding what the business needs to communicate and to whom. We bring the brand foundations, available source material and priorities into a clear brief. That context gives both the creative work and any AI-assisted work a useful starting point.

Develop, edit and bring the work together

AI can support research, exploration and first drafts where it suits the scope. Editorial judgement remains essential: checking facts, refining the message and making sure the work feels right for the brand. We connect the resulting materials to the channels and approvals agreed for the project.

Learn from the work, then refine it

Ongoing marketing needs a review rhythm. We look at feedback and the evidence available, revisit priorities and decide what should happen next. The aim is a capable marketing operation around the client, with experienced direction and technology that supports delivery.

A brief-to-publication example

Consider a guide answering a prospective client’s question. The input is an approved business brief and source material. A draft turns that material into an answer; a human checks factual claims, scope, tone and the next step before publication. Feedback can inform the next revision. This illustrates the process rather than reporting a client result.

The checks before work goes out

Can each material claim be traced to a source? Does the draft distinguish a suggestion from a delivered result? Are client details approved for use? Does the page answer its opening question? Technology can help prepare the work; the agreed human approval remains the publication decision.

A few useful answers

Common questions