Expertise / Sunday North Studio
An identity that feels like you.
A visual identity is the system behind a consistent brand: your logo, colour palette, typography and usage guidelines. Sunday North builds that system around your brand strategy so it works across everyday marketing materials.
Let’s find your next step ↗Creating cohesive visual identities, including logos, colour palettes, typography, and brand guidelines that work across all touchpoints.
What is included in a visual identity?
A visual identity is the system people recognise: your logo, colour palette, typography, image direction and rules for combining them. The applications included in a project depend on the agreed scope. A logo is one important part of that system.
Design for the places your brand lives
Your website, social posts, presentation materials and everyday communications need to feel connected. We establish a visual direction and consider how it works across the touchpoints that matter to your business.
Consistency without constant guesswork
Practical guidelines help your team and collaborators use the identity with confidence. We discuss file formats, key applications and the guidance you will need after handover, so the system can keep working beyond launch.
How do you keep a brand consistent across platforms?
Give the team a practical reference for the logo, colour, typography, image choices and tone of voice. Pair it with templates for the materials used most often. Keep approved files in one place and assign someone to review new applications, so consistency does not depend on remembering every detail.
Agree the handover before design begins
List the places the identity needs to work, from small digital profiles to larger print applications. Confirm the logo variants, file formats, colour references, type licensing and guidance needed by the people using it. Application design and print production should be explicitly included or excluded from the agreed scope.
Define a scope you can use
Bring your goal, current materials, constraints and the decision you need help making. The agreed scope should name outputs, responsibilities, review rounds, ownership and any additional costs.
A few useful answers
Common questions
Is a logo the same as a brand?
No. A logo is a visual identifier. Your brand also includes your positioning, voice, customer experience and reputation.
Can we keep parts of our current identity?
Yes. Recognisable elements can be retained when they still support your positioning. We assess the existing system before proposing changes.
People behind the work
