Brand foundations + ongoing marketing / The Thiessen Team

A grounded identity, carried into everyday marketing.

A brand refresh, guidelines and ongoing newsletter, neighbourhood and marketing support for The Thiessen Team.

01 / The engagement

Sunday North’s role.

Sunday North’s work for The Thiessen Team combines a brand refresh and direction materials with newsletters, neighbourhood farming, social creative, video strategy, CRM oversight and event support. Brand guidance and recurring delivery are part of the same relationship.

The starting point

Bring the brand and marketing into alignment.

The engagement brings together a refreshed identity and more coordinated marketing support. The work spans the way the team presents itself and the practical communications needed to maintain that presence.

The brand direction

Keep the personality grounded and recognisable.

The direction reflects Trevor’s personality and reliability. Brand guidelines provide a shared reference for the marketing, keeping the presentation connected to the person clients work with.

The identity / The Thiessen Team

Brand foundations + ongoing marketing

01#162030

02#ED7676

03#FFFBF4

Typography

Montserrat

Colour and type observed on the client’s current website.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & @

Identity in everyday use

A brand people
can hold, see and share.

Illustrative applications using the client’s logo and observed palette. These mockups and sample messages are concepts, not a record of delivered print pieces or published campaigns.

The Thiessen TeamRoom for your next chapter.thethiessenteam.com

thethiessenteam.com

01 / Business cardsIllustrative mockup

Room for your next chapter.thethiessenteam.com

02 / Neighbourhood signIllustrative mockup

02 / The work

The work behind the brand.

Brand refresh

Set a shared direction.

Rebrand and brand-direction materials, including guidelines, established a reference for the identity’s use. The work provides a basis for the recurring communications that follow.

Explore brand refresh ↗

Newsletter & neighbourhood marketing

Maintain a useful local presence.

Newsletter production, neighbourhood farming and event support carry the brand into recurring communications. These formats connect property information with the wider life of the business and its community.

Explore newsletter & neighbourhood marketing ↗

Content & coordination

Support the work behind each channel.

Caption and photo editing, video strategy and Follow Up Boss oversight form part of the support. Follow Up Boss is the team’s real estate CRM, used to organise contacts and follow-up. Social publishing is supported by the wider team under Megan’s direction.

Explore content & coordination ↗

Imagery from The Thiessen Team’s current website.

03 / The brand in context

A sense of the people and the place.

Neighbourhood content, practical tools and the team’s podcast sit alongside listings. Personal photography and warm residential imagery bring a human dimension to the experience. Together, these elements show a real estate business speaking to life decisions as well as property decisions.

Explore The Thiessen Team ↗

See the brand on the website

Current website / Supporting brand context

Roles & collaboration

Who contributed to the work.

Megan leads strategy and content direction, with execution and publishing support from the wider team. Photography and other production retain their creator credits.

Images: The Thiessen Team’s website. Website views show the public site as reviewed in October 2026. Media and website production credits remain with their respective creators.

Different businesses.
A personal approach.

Back to all client work ↗

Explore another client

Boulevard Labs ↗

Full brand build