Full brand + launch support / Powered by ARC

A home for sport, competition and community.

A full brand build and launch support for a sports and esports platform that reached 250,000 users.

01 / The engagement

Sunday North’s role.

Sunday North Studio delivered a full brand build and launch support for Powered by ARC, supporting the business through its launch and growth to a reported 250,000 users. ARC is a previous Sunday North Studio client.

The identity / Powered by ARC

Full brand + launch support

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Typography

Barlow / Poppins

Colour and type observed on the client’s current website.

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Identity in everyday use

A brand people
can hold, see and share.

Illustrative applications using the client’s logo and observed palette. These mockups and sample messages are concepts, not a record of delivered print pieces or published campaigns.

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01 / Business cardsIllustrative mockup

Your community starts here.arc.link

02 / Studio / event signIllustrative mockup

02 / The work

From the foundations. Forward.

Full brand build

A brand for a connected community.

Sunday North delivered a full brand build for Powered by ARC. The platform brings together sport, esports and the people and organizations around them. Our work included the brand behind that business and support for bringing it to market.

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Launch support

From brand build into launch.

Sunday North supported ARC through launch and its growth to a reported 250,000 users. The engagement connected brand work with launch support as the platform developed its audience. ARC is a previous studio client, and the user milestone describes the platform’s scale during that relationship.

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Platform milestone

250,000

Users reached by the platform

Platform scale reported by Sunday North in its October 2026 project briefing. The date of reaching 250,000 users was not supplied. This is not an independently verified measure of marketing impact or a claim that Sunday North acquired those users.

03 / The brand in context

Showing a platform through its people.

The current website uses product and profile examples to explain the offer. Its bold visual treatment connects the sports and gaming sides of the business.

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Images: Powered by ARC’s website. Website views show the public site as reviewed in October 2026. Media and website production credits remain with their respective creators.

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A personal approach.

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